When looking at a YouTube influencer’s profile, you see all the metrics that matter to advertisers when they plan an advertising campaign and choose relevant influencers. What are they?
The header
Here is the basic information:
- the number of subscribers on the YouTube channel;
- average views per video as counted by BuzzGuru;
- the average number of likes per video;
- integration cost per an ad integration;
- engagement rate.
The channel quality
BuzzGuru estimates the YouTube channel quality with an indicator from 1 to 100. This metric shows the overall quality, counting the influencer’s activity and the engagement rate on the channel.
Median engagement rate and likes to dislikes ratio are estimated considering the data on the last 3 months.
The median number of comments is counted as for the comments to 10 000 views ratio considering the data on the last 3 months.
The median number of views is counted as for the views to subscribers ratio considering the data on the last 3 months.
The cost
BuzzGuru shows the maximum, the minimum, and the average price that the influencer may set for their services. The AI estimates the cost based on the region’s CPM (cost per thousand views) and also shows the CPM for advertisers to consider.
The channel audience
Here you can see the overall views and subscribers number on the YouTube channel. BuzzGuru also provides a forecast on the views for the next 30 days based on the given data on the YouTuber’s and their audience activity. The chart shows how’s it all going in dynamics. You can choose a time period to see the dynamics.
Click the Views growth tab to see the dynamics by day or month.
Click Show details to see the exact numbers by the day.
The content analytics
The AI analyzes the quality of the influencer’s content.
The engagement rate indicator shows whether the ER on the channel (counted as the median for the last 3 months) is high compared to the average ER of similar channels.
The likes/dislikes indicator shows if the ratio (counted as the median for the last 3 months) is good compared to the average likes/dislikes ratio on similar channels.
The number of comments indicator shows how many comments there are on the YouTuber’s videos for every 10 000 views and whether the ratio (counted as the median for the last 3 months) is good compared to the average comments/views ratio on similar channels.
The views/subscribers indicator shows this ratio (counted as the median for the last 3 months) in comparison to the same data on similar channels
The video analytics
First, you can see the video release schedule for the last 2 months.
Then there is data on the video output frequency. The AI counts the number of videos per week and per month and gives the output frequency grade.
You can see what video categories are the most common for the influencer and TOP 10 tags from YouTube that are also the most common for them.
The brands mentions
The AI finds out what brands were mentioned on the YouTube channel in video descriptions for advertising. There are 3 categories shown separately:
- mobile applications;
- sites;
- games.
For games, there is also a graph that shows the most-watched games on the YouTube channel.
