When looking at a Twitch streamer’s profile, you see all the metrics that matter to advertisers when they plan an advertising campaign and choose relevant influencers. What are they?
The header
Here is the basic information:
- the number of subscribers on the Twitch channel;
- CCV - the average number of one-time views of streams online as counted by BuzzGuru;
- the average number of all views;
- cost per an ad integration;
- engagement rate.
The channel quality
BuzzGuru estimates the Twitch channel quality with an indicator from 1 to 100. This metric shows the overall quality, counting the influencer’s activity and the engagement rate on the channel.
The median number of streams per week and the average CCV are estimated considering the data over the last 2 months.
The median number of messages posted during broadcasts is counted in the same way - considering the data over the last 2 months.
The median engagement rate is counted according to the degree of audience interaction with the streamer over the last 2 months.
All these indicators are compared to those of similar Twitch channels to be evaluated correctly.
The channel analytics
Here you can see the median number of online viewers, the median number of all views, the average duration of a stream, and the total subscribers number on the Twitch channel. The chart shows how’s it all going in dynamics. You can choose a time period - 14, 30, 60 days, etc. - to see the dynamics.
Click Show details to see the exact numbers for every stream.
The AI analyzes the quality of the streamer’s content.
The number of streams per week indicator shows how many streams the streamer releases per week (counted as the median for the last 2 months) on average in comparison to the number of streams per week of similar channels.
The number of viewers (CCV) indicator shows if it is good compared to the average number of one-time views of streams online on similar channels. The number is counted as the median for the last 2 months.
The number of messages indicator shows how actively the streams are commented during broadcasts and whether this value (counted as the median for the last 2 months) is good compared to the average number of messages on similar channels.
The audience engagement indicator shows whether the ER on the channel (counted as the median for the last 2 months) is high compared to the average ER of similar channels.
The next graph shows the recommended posting day and time, based on the highest number of viewers online.
Right below you can see the stream release schedule by days of the week for the last 2 months.
Then, there is the data on the stream releases statistic - the AI counts the average number of streams and the number of streaming hours per week.
The cost
BuzzGuru shows the maximum, the minimum, and the average price that the streamer may set for their services. The AI estimates the cost based on the region’s CPV (Price Per View) and also shows the CPV for advertisers to consider.
The category analytics
Here you can find the top of the games played by the streamer.
There is also a graph that shows the most watched games on the Twitch channel.
The brands mentions
The AI finds out what brands were used in the streamer’s panels on the Twitch channel. There are 2 categories shown separately:
- Apps - mobile applications;
- sites.
